Wednesday, April 29, 2009


TOMS Shoes was founded on the basic principle of “One for One”. With every shoe purchased, TOMS donates a pair of shoes to a child in need

Blake Mycoskie founded TOMS in 2006, after traveling to Argentina and witnessing that the children in the poor country had no shoes to protect their feet. Mycoskie created a business model where TOMS could match every pair of shoes sold to customers with a pair given directly to a child in need.

Since 2006, TOMS have been able to give over 140,000 pairs of shoes to children in need worldwide. With growing support, TOMS plans to give 300,000 shoes away this year (2009).

Below, we have posted our proposed theories and supporting examples.

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